Care Options for Kids (COFK) is proud to announce that Eric Welsh has been named Chief Marketing and Talent Acquisition Officer.

Welsh brings over 15 years of experience in home health care marketing, with notable achievements at BAYADA Home Health Care. He excels in fostering collaborative teams and adapting swiftly to new operational landscapes. Specializing in a comprehensive range of marketing disciplines—including customer attraction, branding, communications, strategic storytelling, growth strategies, and social media—he is committed to delivering measurable results for both emerging and established organizations. 

"Pediatric Home Care is as close to my heart as it gets. Growing up in a home with two special needs brothers without access to home care, I deeply understand the vital importance of our work. The care we provide to families in our communities is as essential as food and water to me," adds Welsh.

“Eric has shown a remarkable ability to develop and implement innovative marketing strategies that drive growth and enhance brand recognition. His talent attraction and retention expertise will be instrumental as we continue to expand our services and reach more families in need of our care,” adds Mark Bush, Chief Executive Officer at Care Options for Kids.

Recognized by NJ Business magazine as Who’s Who in Health Care Innovation, Welsh has served on various local and national marketing panels, including Philadelphia Tech Week (“CMO Focus on Revenue Driven Decision Making”); PA Marketing Summit (“Reputation Management, and Nurturing Loyalty”); and LinkedIn (“What Employee Advocacy is and How to Measure it?”). 

Winner of the 2020 “Sammy Award” for Career Site Innovation and Best Employment Website, Welsh graduated Cum Laude with a Bachelor’s degree in Digital Marketing and a minor in Fine Arts from Marist College in Poughkeepsie, NY. A former Division 1 lacrosse player, Welsh was named to the Metro Atlantic Athletic Conference All-Academic Team for three consecutive years.

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Care Options for Kids connects leading pediatric specialists with families to provide best-in-class pediatric therapy, nursing, and school-based services. We seamlessly integrate into children’s lives by bringing individualized care to children where they live, work, and play.

Our pediatric specialists are committed to providing high-quality pediatric services that help children and families live their best lives. We empower our community of clinicians to meet children where they are by providing the support and resources necessary to decrease administrative burdens. This focus allows our clinicians to obtain optimal work-life balance.