Care Options for Kids (COFK) is proud to announce that Missy Friend has been named Director of Benefits. 

Missy brings a wealth of experience from her six years in primary care, where she played a pivotal role in leading the benefits strategy for a physician group. Her dedication to supporting clinicians and her passion for helping those who care for others make her an excellent addition to our team.

“I appreciate the opportunity to be able to come to work every day for an organization that is making a difference with the people and communities they serve. I look forward to helping COFK expand our exceptional care model to more kids and families across the United States,” adds Friend.

“Missy has helped organizations develop, design, and offer comprehensive benefits in order to recruit and retain talented clinicians. She has dedicated her career to improving the clinician experience and we are excited to have her a part of the COFK family,” adds Kristian Daniels, Chief Human Resources Officer at Care Options for Kids.

Based in Dallas-Fort Worth, Missy will lead the team responsible for administering our medical plans and 401K. Her expertise and commitment to enhancing the well-being of our employees will be invaluable as we continue to foster a supportive and empowering environment for our team members.

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Care Options for Kids connects leading pediatric specialists with families to provide best-in-class pediatric therapy, nursing, and school-based services. We seamlessly integrate into children’s lives by bringing individualized care to children where they live, work, and play.

Our pediatric specialists are committed to providing high-quality pediatric services that help children and families live their best lives. We empower our community of clinicians to meet children where they are by providing the support and resources necessary to decrease administrative burdens. This focus allows our clinicians to obtain optimal work-life balance.